“It takes a village” is a parable that applies not only to raise a child but also to running a business. No business in history has ever been able to create products, sell them, improve on them and manage interactions all on their own. Networking is essential in order to grow your business. Now we will discuss two very important networks, the informal network and the formal networks. Informal networks are grown by having good customer relations, this network is created through word of mouth from the consumer. Formal Networks are networks that are built through the effort to engage with other business leaders and this is critical for any startup, as working with other entrepreneurs significantly increases the rates of success.
Finding and Networking with Customers
Customers are the lifeblood of any business, nothing can survive without them. However, startups are always struggling with how to find them, especially the first few customers are some of the most difficult to find. In order to find those first customers, most founders opt to work their personal networks, however, at the same time you need to work on building up an online presence. Today everyone has some form of social media and…
