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90% Trade business owners make the mistake of waiting for "weather to warm"
Guest Post by: Jeff Consul , Institute Of Innovation
This puts you in the position of a high stress April and May staff training, marketing, estimating, and production. This is the worst way to try and launch a profitable year.
Instead here are the things you should be doing & thinking right now:
1. Start Marketing Now. Reboot the online ads. Pull out the signs. Hire cold callers, start flyering - begin canvasing your neighborhoods early. 3-7 times before they purchase.
2. Remember that 33% of marketing is retaining market share, 33% is getting new clients and 33% is to intimidate your competition, and always keep ’em sweating ;)
3. The big ‘secret’ that that big business’s understand is that homeowners and clients will in fact happily book months and months in advance. This allows for them to budget for a project and put money away (that they otherwise wouldn’t be able to afford!) as well as allowing them to arrange their summer plans (To be gone on holiday while a reno is going on) Earlier is always better — it allows for follow ups.
4. Connect with all of last years previous customers. Thank them for their business and if they have a corner lot — request to put up your business sign in…
