5 Most Popular Revenue Models

VenturX
9 min readApr 12, 2021
Man bringing in new ideas and receiving revenue
Man bringing in new ideas and receiving revenue

Your product is ready to be sold. However, to ensure it goes into the hands of the right customer, there are countless factors that have to be taken into account to ensure your product can be bought out into the market. For example, the industry you are in, whether you are selling a web-based product or physical hardware, the channels you use to attract your customers, etc. One of these factors is picking the best revenue model that fits perfectly into your business.

What is a revenue model? A revenue model is a framework used by businesses to generate income from sales. A company’s revenue model determines everything from their value proposition, which revenue source to prioritize, and how to price their products. Revenue models help business owners manage their income stream and are key to a complete business model. Without a good business model, your business will incur costs it cannot sustain. The different types of revenue models are

  1. Subscription Business Model

Subscription business models are based on the idea of selling a product or service to receive monthly or yearly recurring subscription revenue. The best way to describe a subscription model is when customers will only keep paying for your products as long as they see value in the products your company provides them. This model leads to higher revenues and stronger customer

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